L’Oréal Men Expert Hydra Energetic is a hydrating gel built for a quick, no-fuss daily routine. This personal 3D project focused on bringing that energy into a single frame: a bold orange tube standing tall on a stack of rough stone blocks, set against a soft peach gradient. The goal was to make the product feel fresh, confident, and effortless, using a strong vertical composition and a tight orange-and-white palette.
Project Overview
This personal project set out to show how a bold, everyday grooming product could be visualized with the polish of a campaign image. The brief I set myself was to render L’Oréal Men Expert Hydra Energetic so that its energy and freshness read instantly. The objective was to build a strong vertical composition, balance the smooth satin tube against rough, textured stone, and use a tight orange-and-white palette that carries from the packaging into the set.
Challenge
The challenge was making a smooth, satin tube hold its own against a stack of heavily textured stone without the scene turning busy. Rough white and orange blocks compete for attention with a product that is mostly flat color and bold type, so the composition needed a clear order: the tube first, then the stone as a supporting base. The orange had to repeat between packaging and set so the two read as one palette, while the vertical framing kept the tube tall, legible, and centered in the frame.